July 1, 2014 •

July Month of Action: See Jane

“If she can see it, she can be it,” said Geena Davis. We agree. This July, let’s take action, in partnership the Geena Davis Institute on Gender in Media: #SeeJane #IDG2014 #11MonthsofAction.


Why? From 2006 to 2009, not one female character was depicted in G-rated family films in the field of medical science, as a business leader, in law, or politics. In these films, 80.5% of all working characters are male and 19.5% are female, which is a contrast to real world statistics, where women comprise 50% of the workforce.

So all month long, join in the discussion. Take action. We will share statistics, research, and findings that all point to the same action for us all to take: Help girls see it. When they see it, they can be it.

When girls see other girls like themselves doing aspirational things, they see themselves able to do those same things. Together, we can help girls see it, so they can be it. 

Let’s get started! Take action today and join us! Use #SeeJane, #11MonthsofAction and #IDG2014 in your social media answers! Here are 5 ways you can take action with us this July:

1. What inspired you to pursue your work?

2. How do you inspire  girls in your life?

3. Share with us movies, TV shows, books or other entertainment that inspire girls!

4. Answer this: when girls rarely play the heroine or main character in a movie, do you think it makes an impact?



5. Plan to join us for the “See Jane” Twitter Chat on July 11 at 2pm Eastern. We’ll be talking about even more ways for you to take action this month. AND we’ll give away prizes!

For a truly genius way of keeping up on gender in media news, sign up for the Geena Davis Institute on Gender in the Media SmartBrief, right here:

Thank you, Geena Davis Institute on Gender in the Media, for this important July Month of Action! We stand with you! Together, we can change the world!

1 Comment

  • Charlotte Lochhead says:

    The rule of thumb I have, is if we women don’t start grabbing the helm, we’ll have a bunch of brown men making us into burque wearing slaves.