Hijacking Girl Power or Empowering Media for Girls?

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There has been a lot of discussion these past few weeks about the Always #LikeAGirl commercial and whether it is truly empowering for girls or an example of Always hijacking girl power. What do you think? 

This week, let’s keep thinking critically about the representation of girls and women in the media. Because media is everywhere – on billboards, street signs, clothing, toys, music, social media, movies, and TV – it is important that we understand the messages and impact of media on our sense of self.

takeactionHere is how to take action this week:

1). Watch the Always #LikeAGirl commercial or Intel’s Every Girl commercial.

2). Think about the pros and cons of these commercials, and other advertisements that focus on “empowering girls.” What is good about these commercials? And what is harmful?

3). Tell us what you think! Can advertisements like these reinforce negative stereotypes about girls? Do they inspire girls to dream big?

Join us for a Twitter Chat with @LTAMedia and @SPARKSummit on Monday, August 11th at 5PM EST and share your ideas with other girls taking action!

Remember to use the hashtags #IDG2014 #medialiteracy #11monthsofaction and follow the conversation on Twitter @IDG2014 @LTAMedia @SPARKSummit.

This week’s Media Literacy Takeaway: The best way to navigate media influence is to talk about the messages and ask lots of questions! Media literacy isn’t about having the right answer (because we all interpret media messages differently) – it is about asking the right questions.

 

 

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2 thoughts on “Hijacking Girl Power or Empowering Media for Girls?

  1. Ritz

    I think that the commercial Every Girl is important because it can inspire girls to make a difference in the world. By funding this film, Intel helps girls to find their inner strength and get an education.

    Reply
  2. Scoonie

    I think that the commercial is very inspirational at the end because it shows an amount of support for girls that we have not gotten in the past.

    Reply